The SaaS Churn Index
Public Churn Health Score for well-known SaaS. Pulled from Hacker News, G2, Trustpilot, Reddit. Graded by RetentionCheck. Verbatim quotes attached so you can verify the source.
Sorted worst to best. Lower score = more cancellation signal. Methodology.
Index aggregate · updated 2026-05-17
10
teardowns
48
median score (D-tier)
90%
below B-tier (9 of 10)
72
highest (Linear)
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Top Performers
Healthiest companies by Churn Health Score.
TailscaleA · 88
RaycastA · 86
PlausibleA · 84
Fathom AnalyticsA · 83
1PasswordA · 82
Curated index (52)
See 9 founder submissions#1 · CRM
Salesforce
Complexity creep, opaque pricing, and four senior exec exits in three months feed mid-market fatigue.
#2 · Design
Adobe Creative Cloud
Subscription fatigue plus CEO step-down amid AI transition pressure. Claude Design entering the market.
#3 · Scheduling
Calendly
Pricing trust gap + free-tier nerf + commodity encroachment from Google Workspace + Microsoft Bookings. Switching cost is theoretical when users feel misled.
Read the teardown
Tweet#4 · Notes
Evernote
Bending Spoons acquired, laid off 250 employees, doubled prices, slashed free tier to 50 notes. Exodus documented publicly.
Read the teardown
Tweet#5 · Marketing
Mailchimp
Post-Intuit free plan cut from 500 to 250 contacts. Legacy grandfathered plans hit with 11-13% price increase.
#6 · Knowledge
Confluence
UX stagnation, search complaints at scale, and steady Atlassian price hikes drive Notion migration.
#7 · Project Management
Jira
Atlassian Cloud price hikes plus 1,600-person layoff round mean fewer features per dollar in 2026.
#8 · Hosting
Heroku
Salesforce killed free dynos in 2022. Eco/basic pricing rebalance pushed the remaining holdouts to Render and Fly.io.
#9 · Support
Zendesk
Post-acquisition price increases accelerated 2024-2025. SMB tier restrictions push small teams to Intercom or Front.
#10 · Storage
Dropbox
Free iCloud and Google Drive tiers ate the storage-only use case. Activist investor demanding change.
#11
Beehiiv
Pitch is 0% take-rate. Real take-rate is paid in shared-IP reputation, ban-without-appeal risk, and a Stripe link that quietly breaks when you refund a customer.
Read the teardown
Tweet#12 · Support
Intercom
Fin AI per-resolution fee on top of seat pricing produced 7-8x bills overnight for legacy customers.
#13 · Video
Loom
Atlassian moved Creator Lite seats from free to paid. Some orgs face 10-100x billing increases overnight.
#14 · Productivity
Airtable
Pricing restructure moved key features to higher tiers. API rate limits broke integrations for existing users.
#15 · CRM
HubSpot
March 2024 seats-based pricing restructure produced reported 5x-20x cost increases for some users.
Read the teardown
Tweet#16 · Whiteboarding
Miro
Board count limits moved to paid tiers. AI feature rollout added UI clutter without ROI.
#17 · Dev Tools
Cursor
$9B AI-coding tool. June 2025 pricing restructure cut Pro capacity ~50%. AI support hallucinated a lockout policy that drove cancellations.
Read the teardown
Tweet#18 · Productivity
Notion
Investor pressure to AI-feature bloat to abandonment of the original audience. Hacker News calls it Notion's mid-life crisis.
Read the teardown
Tweet#19 · Email Marketing
Drip
Post-Leadpages acquisition slowed product velocity. Klaviyo and Customer.io migration narratives recur.
#20 · Project Management
Trello
Neglected vs Jira inside Atlassian. Notion and ClickUp absorbing the board workflow market.
#21 · Communications
Twilio
Per-message pricing plus A2P 10DLC compliance overhead frustrate the SMB segment. Layoffs add uncertainty.
#22 · Forms
Typeform
Response cap on Basic tier is the primary cancel trigger. Tally and Fillout market themselves as Typeform without the cap.
#23 · Design
Figma
March 2025 pricing +33% triggered the Penpot exodus. HN thread hit 632 points. Core product still best-in-class.
Read the teardown
Tweet#24 · Communication
Slack
The $27B company that threatened to delete 11 years of a teen non-profit's message history over a pricing dispute.
Read the teardown
Tweet#25 · Analytics
Mixpanel
2022 free tier cut and at-scale pricing surprises feed Mixpanel-alternative searches. PostHog gaining share.
#26 · Email
Mailgun
Sinch acquisition triggered pricing restructure. Free tier removal pushed devs to Resend and Postmark.
#27 · Analytics
Amplitude
Free tier event cap and opaque enterprise pricing push SMB segment to PostHog self-host.
#28 · Project Management
Monday.com
Random price increases, block-based seat pricing, and a daily cancellation-warning banner that every team member sees.
Read the teardown
Tweet#29 · Email
SendGrid
Free tier reduction plus deliverability complaints plus account suspension stories drive Postmark and Resend wins.
#30 · Project Management
ClickUp
Feature bloat plus bug reports on new releases keep nudging power users to Linear or Notion.
#31 · Automation
Zapier
Task-based pricing and free tier limit cuts drive Make and n8n migration. AI push reads as scope creep.
#32 · Analytics
Hotjar
Contentsquare acquisition triggered tier consolidation. Microsoft Clarity free competition pressures lower tiers.
#33 · Project Management
Asana
SSO gated behind the most expensive tier. Tier creep for existing enterprise customers.
Read the teardown
Tweet#34 · Communication
Zoom
April 2025 remote-control exploit. 2026 CVE 9.9 in Zoom Node MMR. Teams bundled free with Office 365 erodes mid-market.
Read the teardown
Tweet#35 · Email Marketing
Kit
ConvertKit rebrand to Kit caused identity confusion. Subscriber-tier pricing surfaces in cancel threads.
#36 · Hosting
Netlify
Build minutes pricing and function invocation limits drive surprise overages on Pro tier.
#37 · Tasks
Todoist
Strong niche loyalty and flat pricing keep tier-creep complaints away. Apple Reminders closing gap.
#38 · Hosting
Vercel
Hobby tier fair-use enforcement and Pro overage charges generate recurring HN backlash. DX moat keeps retention.
#39 · Hosting
DigitalOcean
Droplet pricing held stable but bandwidth overages drive indie hacker churn to Hetzner and Railway.
#40 · Automation
Make
Operations-based pricing caught the Zapier-fatigue wave. Visual scenarios make built workflows sticky.
#41 · Project Management
Basecamp
Flat pricing and loyal long-term base keep churn quiet. Relevance shrinking vs modern PM tools.
#42 · Hosting
Render
Caught the Heroku exodus and kept a free tier for static sites. Transparent status page softens incidents.
#43 · Dev Tools
Linear
The rare SaaS outlier. Churned by users who outgrew it, not users who disliked it. Expanded free tier to unlimited team members in 2026.
Read the teardown
Tweet#44 · Email Marketing
MailerLite
Generous free tier and pricing simplicity anchor retention against Mailchimp. Strong bootstrapped pick.
#45 · Backend
Supabase
Generous free tier across multiple pricing iterations plus public post-mortems keep indie hacker loyalty.
#46 · Automation
n8n
Self-host option keeps power users out of cloud pricing complaints. Source-available licensing builds trust.
#47 · Security
1Password
Family plans plus pre-subscription loyalty plus post-LastPass inflow keep retention strong.
#48 · Email
Postmark
Deliverability and support remain gold standard for indie hackers. ActiveCampaign acquisition kept team intact.
#49 · Analytics
Fathom Analytics
Founder-led, public build-in-public cadence, flat pricing, and support responsiveness keep churn low.
#50 · Analytics
Plausible
Bootstrapped, open-source, transparent pricing. Reviews mention leaving GA4 for Plausible, not reverse.
#51 · Productivity
Raycast
Generous free tier, sticky extension ecosystem, and no pricing controversy in 2025.
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