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Q2 2026 edition · updated weekly

The SaaS Churn Index

Public Churn Health Score for well-known SaaS. Pulled from Hacker News, G2, Trustpilot, Reddit. Graded by RetentionCheck. Verbatim quotes attached so you can verify the source.

Sorted worst to best. Lower score = more cancellation signal. Methodology.

61total companies graded
9founder-submitted

Index aggregate · updated 2026-05-17

10

teardowns

48

median score (D-tier)

90%

below B-tier (9 of 10)

72

highest (Linear)

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Top Performers

Healthiest companies by Churn Health Score.

Curated index (52)

See 9 founder submissions

#1 · CRM

Salesforce

Complexity creep, opaque pricing, and four senior exec exits in three months feed mid-market fatigue.

F · 22

#2 · Design

Adobe Creative Cloud

Subscription fatigue plus CEO step-down amid AI transition pressure. Claude Design entering the market.

F · 23

#3 · Scheduling

Calendly

Pricing trust gap + free-tier nerf + commodity encroachment from Google Workspace + Microsoft Bookings. Switching cost is theoretical when users feel misled.

F · 24

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#4 · Notes

Evernote

Bending Spoons acquired, laid off 250 employees, doubled prices, slashed free tier to 50 notes. Exodus documented publicly.

F · 24

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#5 · Marketing

Mailchimp

Post-Intuit free plan cut from 500 to 250 contacts. Legacy grandfathered plans hit with 11-13% price increase.

F · 25

#6 · Knowledge

Confluence

UX stagnation, search complaints at scale, and steady Atlassian price hikes drive Notion migration.

F · 31

#7 · Project Management

Jira

Atlassian Cloud price hikes plus 1,600-person layoff round mean fewer features per dollar in 2026.

F · 32

#8 · Hosting

Heroku

Salesforce killed free dynos in 2022. Eco/basic pricing rebalance pushed the remaining holdouts to Render and Fly.io.

F · 32

#9 · Support

Zendesk

Post-acquisition price increases accelerated 2024-2025. SMB tier restrictions push small teams to Intercom or Front.

F · 34

#10 · Storage

Dropbox

Free iCloud and Google Drive tiers ate the storage-only use case. Activist investor demanding change.

D · 37

#11

Beehiiv

Pitch is 0% take-rate. Real take-rate is paid in shared-IP reputation, ban-without-appeal risk, and a Stripe link that quietly breaks when you refund a customer.

D · 38

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#12 · Support

Intercom

Fin AI per-resolution fee on top of seat pricing produced 7-8x bills overnight for legacy customers.

D · 40

#13 · Video

Loom

Atlassian moved Creator Lite seats from free to paid. Some orgs face 10-100x billing increases overnight.

D · 41

#14 · Productivity

Airtable

Pricing restructure moved key features to higher tiers. API rate limits broke integrations for existing users.

D · 42

#15 · CRM

HubSpot

March 2024 seats-based pricing restructure produced reported 5x-20x cost increases for some users.

D · 42

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#16 · Whiteboarding

Miro

Board count limits moved to paid tiers. AI feature rollout added UI clutter without ROI.

D · 42

#17 · Dev Tools

Cursor

$9B AI-coding tool. June 2025 pricing restructure cut Pro capacity ~50%. AI support hallucinated a lockout policy that drove cancellations.

D · 42

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#18 · Productivity

Notion

Investor pressure to AI-feature bloat to abandonment of the original audience. Hacker News calls it Notion's mid-life crisis.

D · 44

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#19 · Email Marketing

Drip

Post-Leadpages acquisition slowed product velocity. Klaviyo and Customer.io migration narratives recur.

D · 44

#20 · Project Management

Trello

Neglected vs Jira inside Atlassian. Notion and ClickUp absorbing the board workflow market.

D · 45

#21 · Communications

Twilio

Per-message pricing plus A2P 10DLC compliance overhead frustrate the SMB segment. Layoffs add uncertainty.

D · 46

#22 · Forms

Typeform

Response cap on Basic tier is the primary cancel trigger. Tally and Fillout market themselves as Typeform without the cap.

D · 46

#23 · Design

Figma

March 2025 pricing +33% triggered the Penpot exodus. HN thread hit 632 points. Core product still best-in-class.

D · 48

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#24 · Communication

Slack

The $27B company that threatened to delete 11 years of a teen non-profit's message history over a pricing dispute.

D · 48

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#25 · Analytics

Mixpanel

2022 free tier cut and at-scale pricing surprises feed Mixpanel-alternative searches. PostHog gaining share.

D · 48

#26 · Email

Mailgun

Sinch acquisition triggered pricing restructure. Free tier removal pushed devs to Resend and Postmark.

C · 50

#27 · Analytics

Amplitude

Free tier event cap and opaque enterprise pricing push SMB segment to PostHog self-host.

C · 50

#28 · Project Management

Monday.com

Random price increases, block-based seat pricing, and a daily cancellation-warning banner that every team member sees.

C · 52

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#29 · Email

SendGrid

Free tier reduction plus deliverability complaints plus account suspension stories drive Postmark and Resend wins.

C · 52

#30 · Project Management

ClickUp

Feature bloat plus bug reports on new releases keep nudging power users to Linear or Notion.

C · 53

#31 · Automation

Zapier

Task-based pricing and free tier limit cuts drive Make and n8n migration. AI push reads as scope creep.

C · 54

#32 · Analytics

Hotjar

Contentsquare acquisition triggered tier consolidation. Microsoft Clarity free competition pressures lower tiers.

C · 54

#33 · Project Management

Asana

SSO gated behind the most expensive tier. Tier creep for existing enterprise customers.

C · 56

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#34 · Communication

Zoom

April 2025 remote-control exploit. 2026 CVE 9.9 in Zoom Node MMR. Teams bundled free with Office 365 erodes mid-market.

C · 56

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#35 · Email Marketing

Kit

ConvertKit rebrand to Kit caused identity confusion. Subscriber-tier pricing surfaces in cancel threads.

C · 56

#36 · Hosting

Netlify

Build minutes pricing and function invocation limits drive surprise overages on Pro tier.

C · 58

#37 · Tasks

Todoist

Strong niche loyalty and flat pricing keep tier-creep complaints away. Apple Reminders closing gap.

C · 62

#38 · Hosting

Vercel

Hobby tier fair-use enforcement and Pro overage charges generate recurring HN backlash. DX moat keeps retention.

C · 62

#39 · Hosting

DigitalOcean

Droplet pricing held stable but bandwidth overages drive indie hacker churn to Hetzner and Railway.

C · 64

#40 · Automation

Make

Operations-based pricing caught the Zapier-fatigue wave. Visual scenarios make built workflows sticky.

B · 66

#41 · Project Management

Basecamp

Flat pricing and loyal long-term base keep churn quiet. Relevance shrinking vs modern PM tools.

B · 68

#42 · Hosting

Render

Caught the Heroku exodus and kept a free tier for static sites. Transparent status page softens incidents.

B · 68

#43 · Dev Tools

Linear

The rare SaaS outlier. Churned by users who outgrew it, not users who disliked it. Expanded free tier to unlimited team members in 2026.

B · 72

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#44 · Email Marketing

MailerLite

Generous free tier and pricing simplicity anchor retention against Mailchimp. Strong bootstrapped pick.

B · 72

#45 · Backend

Supabase

Generous free tier across multiple pricing iterations plus public post-mortems keep indie hacker loyalty.

B · 76

#46 · Automation

n8n

Self-host option keeps power users out of cloud pricing complaints. Source-available licensing builds trust.

B · 78

#47 · Security

1Password

Family plans plus pre-subscription loyalty plus post-LastPass inflow keep retention strong.

A · 82

#48 · Email

Postmark

Deliverability and support remain gold standard for indie hackers. ActiveCampaign acquisition kept team intact.

A · 82

#49 · Analytics

Fathom Analytics

Founder-led, public build-in-public cadence, flat pricing, and support responsiveness keep churn low.

A · 83

#50 · Analytics

Plausible

Bootstrapped, open-source, transparent pricing. Reviews mention leaving GA4 for Plausible, not reverse.

A · 84

#51 · Productivity

Raycast

Generous free tier, sticky extension ecosystem, and no pricing controversy in 2025.

A · 86

#52 · Networking

Tailscale

Best-in-class docs, generous free tier, and a 2026 pricing expansion (3 to 6 users free) the community cheered.

A · 88

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