Churn Rate Benchmarks by Industry
Compare your churn rate against 100 industries. Monthly and annual benchmarks with top churn drivers.
SaaS — Broad
Fintech SaaS2.1% monthly · 22.6% annualHealthcare SaaS1.4% monthly · 15.9% annualEdTech3.8% monthly · 37.1% annualHR Tech1.8% monthly · 19.9% annualMarketing Technology3.2% monthly · 32.5% annualCybersecurity SaaS1.2% monthly · 13.6% annualLegal Tech1.6% monthly · 17.9% annualPropTech2.5% monthly · 26.2% annualLogistics SaaS1.9% monthly · 20.9% annualAccounting Software1.1% monthly · 12.5% annualConstruction Tech2.2% monthly · 23.6% annualInsurTech1.5% monthly · 16.9% annualRegTech1% monthly · 11.4% annualAgTech2.8% monthly · 29.1% annualCleantech SaaS2% monthly · 21.8% annualGovTech0.8% monthly · 9.2% annualTravel Tech3.5% monthly · 34.9% annualFoodservice Tech3% monthly · 30.6% annualRetail Tech2.6% monthly · 27.2% annualManufacturing SaaS1.3% monthly · 14.8% annualEnterprise SaaS0.9% monthly · 10.3% annualSMB SaaS4.5% monthly · 42.3% annualVertical SaaS1.2% monthly · 13.6% annualHorizontal SaaS2.9% monthly · 29.9% annualAI/ML SaaS3.6% monthly · 35.8% annual
SaaS — Niche Products
Project Management Tools3.2% monthly · 32.5% annualEmail Marketing Platforms3.8% monthly · 37.8% annualCRM Software2.6% monthly · 27% annualHelpdesk Software2.4% monthly · 25.1% annualAnalytics Platforms3.5% monthly · 35.1% annualDesign Tools3% monthly · 30.8% annualVideo Conferencing4.5% monthly · 43.1% annualCloud Storage2.1% monthly · 22.3% annualE-commerce Platforms4.2% monthly · 41.2% annualSocial Media Management4.8% monthly · 45.5% annualScheduling Software3.3% monthly · 33.4% annualInvoicing Software2.9% monthly · 29.8% annualLearning Management Systems2.2% monthly · 23.5% annualWebsite Builders5.2% monthly · 48.3% annualPassword Managers1.8% monthly · 19.4% annualVPN Services5.5% monthly · 50.7% annualTime Tracking Software3.6% monthly · 36.1% annualForm Builders4.1% monthly · 40.5% annualChatbot Platforms4.6% monthly · 43.9% annualDocument Management2% monthly · 21.4% annualERP Software1.2% monthly · 13.5% annualRecruitment Software3.4% monthly · 34.2% annualPayroll Software1.5% monthly · 16.5% annualNo-Code Platforms4.3% monthly · 41.9% annualDeveloper Tools2.7% monthly · 28% annual
Consumer Subscriptions
Entertainment6.3% monthly · 54.1% annualHealth & Wellness9.2% monthly · 68.4% annualFood & Grocery10.8% monthly · 73.6% annualHealth & Wellness8.1% monthly · 63.5% annualSocial & Dating12.4% monthly · 79.2% annualMedia & Publishing5.8% monthly · 50.8% annualEntertainment4.8% monthly · 44% annualGaming7.6% monthly · 60.6% annualPet Care8.4% monthly · 65.1% annualBeauty & Personal Care9.8% monthly · 70.9% annualEducation10.5% monthly · 72.4% annualPersonal Finance7.9% monthly · 62.5% annualFood & Grocery8.7% monthly · 66.1% annualMedia & Publishing6.9% monthly · 57.3% annualParenting & Family8.6% monthly · 65.6% annualMedia & Publishing7.2% monthly · 59% annualCloud Storage & Productivity3.9% monthly · 38.2% annualProductivity6.5% monthly · 55.2% annualProductivity5.7% monthly · 50.2% annualHealth & Wellness11.3% monthly · 75.3% annualFashion & Apparel9.1% monthly · 67.8% annualFood & Beverage8.9% monthly · 67% annualHealth & Wellness9.5% monthly · 69.8% annualEducation7.4% monthly · 59.9% annualHealth & Wellness8.8% monthly · 66.6% annual
Marketplaces & Other
Freelance Marketplaces8.5% monthly · 66% annualOnline Course Platforms7.2% monthly · 58% annualMembership Communities5.8% monthly · 51% annualCoworking Spaces6.4% monthly · 54% annualCar Subscription Services9.1% monthly · 68% annualTelehealth Platforms6.9% monthly · 57% annualOnline Therapy Platforms8.3% monthly · 64% annualTutoring Platforms7.8% monthly · 61% annualCreator Platforms10.5% monthly · 73% annualAffiliate Networks4.2% monthly · 40% annualSaaS Marketplaces3.8% monthly · 37% annualB2B Marketplaces3.2% monthly · 32% annualReal Estate Platforms5.1% monthly · 46% annualEvent Management Platforms6.7% monthly · 56% annualNonprofit Software2.8% monthly · 29% annualChurch Management Software2.2% monthly · 23% annualGym Management Software3.4% monthly · 34% annualSalon & Spa Software4.1% monthly · 40% annualRestaurant POS Software3.9% monthly · 38% annualField Service Management Software2.9% monthly · 30% annualFleet Management Software2.4% monthly · 25% annualVeterinary Practice Software2% monthly · 21% annualDental Practice Software1.8% monthly · 19% annualReal Estate CRM4.8% monthly · 45% annualHome Services Platforms5.6% monthly · 50% annual
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