Adobe
Best product on the board, lowest grade. The product never failed; the exit did. FTC and DOJ sued over a 50% early-termination fee buried in fine print and a cancel flow built to trap, settled for $150M in 2026.
“What does it take to cancel the subscription?”
Public Signals
- ·Subscription fatigue cited widely by individual creators
- ·AI pricing wars with Figma and Canva create positioning confusion
- ·March 12, 2026: CEO Shantanu Narayen announced step-down after 18-year tenure amid investor pressure over AI transition pace (CNBC, Fortune, Bloomberg)
- ·April 17, 2026: Anthropic launched Claude Design, a direct competitor targeting zero-to-one design workflows where Creative Cloud competes
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