Salesforce
Grade FChurn Health Score: 22/100
Complexity creep, opaque pricing, and four senior exec exits in three months feed mid-market fatigue.
Public Signals
- ·Complexity creep and enterprise fatigue cited by mid-market users
- ·Aggressive AE outreach from multiple reps creates churn risk
- ·Pricing opacity requires sales negotiation for any deal over base tier
- ·April 2026: four senior executives departed in three months - EVP/GM AI Adam Evans, Tableau GM Ryan Aytay, Slack CEO Denise Dresser (to OpenAI as CRO), CMO Ariel Kelman (CIO, Storyboard18)
- ·March-April 2026: ShinyHunters campaign exploited misconfigured customer Salesforce Experience Cloud sites; ADT breach confirmed April 24, McGraw-Hill breach April 14 (The Register, Rescana)
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