Asana
Grade CChurn Health Score: 56/100
SSO gated behind the most expensive tier. Tier creep for existing enterprise customers.
“Asana put SSO behind the most expensive tier. Compliance forced our hand.”
Public Signals
- ·SSO gated behind most expensive tier (sso.tax famous)
- ·Post-trial feature gating framed as bait-and-switch in reviews
- ·Tier creep: features migrated to new Enterprise Plus for existing customers
- ·22% average negotiation off list price signals pricing page is not real pricing
Share this grade
Pre-written for X and LinkedIn. The card preview renders Asana's grade automatically.
Show off your grade
Embed this badge
Drop it on your site, README, or pitch deck. Auto-updates when Asana's grade changes.
your-site.com
Live preview
<a href="https://retentioncheck.com/churn-index/asana" target="_blank" rel="noopener"><img src="https://retentioncheck.com/churn-index/asana/badge.svg" alt="Asana Churn Health Score: 56/100 grade C" width="360" height="104" /></a>Paste anywhere HTML works (sites, blogs, docs).
The Weekly Churn Teardown
One public SaaS churn teardown every week.
Go deeper
I graded Asana. Want the same teardown on your churn?
The full teardown ranks every churn driver by lost MRR, pulls the exact cancellation quotes behind each one, and hands you a fix playbook plus a Loom walking through your numbers. Founders at your MRR typically pay $497 to $997 for this kind of analysis.
Get the full teardown ($497)Delivered within 24 hours. One-time, no subscription.