Figma
Grade DChurn Health Score: 48/100
March 2025 pricing +33% triggered the Penpot exodus. HN thread hit 632 points. Core product still best-in-class.
“Figma raised prices 33%. We moved 40 designers to Penpot in two weeks.”
Public Signals
- ·March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
- ·Penpot 'I stopped using Figma' HN thread hit 632 points
- ·Third material pricing change in as many years erodes trust
- ·Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize
- ·April 14, 2026: board member Mike Krieger resigned citing conflict of interest as Anthropic (where he is CPO) prepared a competing design product (TechCrunch)
- ·April 17, 2026: Anthropic launched Claude Design, a direct zero-to-one design competitor; first structural product-level threat since Penpot
- ·FIG stock hit all-time low of $16.69 on April 24, down 88% from $142 IPO high in August 2025; design-role job postings down 71% YoY reducing seat-count ceiling
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