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Figma

Grade DChurn Health Score: 48/100

March 2025 pricing +33% triggered the Penpot exodus. HN thread hit 632 points. Core product still best-in-class.

“Figma raised prices 33%. We moved 40 designers to Penpot in two weeks.”
by Hacker News thread 632 points

Public Signals

  • ·March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
  • ·Penpot 'I stopped using Figma' HN thread hit 632 points
  • ·Third material pricing change in as many years erodes trust
  • ·Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize
Read the full teardown Visit Figma