How does your churn, LTV:CAC, payback period, and expansion revenue stack up against indie SaaS founders at your revenue level?
34 companies analyzed
Retention cliff: Month 6 is where churn typically accelerates. Successful teams hit onboarding + integration milestones by then.
48 companies analyzed
Retention cliff: Month 8 is where churn typically accelerates. Successful teams hit onboarding + integration milestones by then.
28 companies analyzed
Retention cliff: Month 10 is where churn typically accelerates. Successful teams hit onboarding + integration milestones by then.
Founder time-boxing expires. Default behavior kicks in. Successful teams hit integration +automation milestones by then.
Month 6 is when product-market fit resolves into expansion or churn.
From 3 teardown case studies
Lower MRR tiers (DIY founders) rarely add seats. Mid-tier traction triggers team seats. $50K+ is where net-revenue growth wins over new CAC.
Build seat-based pricing between $15K-$35K MRR.
From 4 teardown case studies
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Monthly. Every new teardown analysis is aggregated by MRR tier and published here. Median/range/percentiles update the first Monday of each month.
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Aggregated churn analysis data from RetentionCheck users (anonymized). Every teardown submitted contributes 1 company to the aggregate. Metrics: churn, LTV:CAC, payback period, expansion revenue.
Founder solo-ops at $5K MRR rarely add features. By $25K, team seats and add-ons become primary revenue lever. By $50K+, companies have expanded from 1-2 customer segments into 3+, driving net expansion into double digits.