Mailchimp
Grade FChurn Health Score: 25/100
Post-Intuit free plan cut from 500 to 250 contacts. Legacy grandfathered plans hit with 11-13% price increase.
Public Signals
- ·Intuit acquisition followed by repeated pricing hikes
- ·Deliverability concerns on shared sender reputation
- ·List-size billing model creates surprise bills for seasonal businesses
- ·January 2026: free plan cut from 500 to 250 contacts and 1,000 to 500 sends; multi-step automations removed from free tier
- ·April 13, 2026: legacy grandfathered plan (pre-May 2019 accounts) hit with 11-13% price increase - third post-acquisition pricing hit (Benchmark Email, GroupMail)
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