Loom
Grade DChurn Health Score: 41/100
Atlassian moved Creator Lite seats from free to paid. Some orgs face 10-100x billing increases overnight.
Public Signals
- ·Atlassian acquisition creates uncertainty among loyal users
- ·Free tier video length restrictions tightened
- ·Competition from native OS screen-record tools erodes ceiling
- ·April 2026: Atlassian migrating Creator Lite seats (previously free) to paid plans; organizations with many viewers face cost increases of 10-100x vs. prior billing (Supademo, Atlassian support docs)
- ·March-April 2026: Atlassian layoffs (10% of workforce, ~1,600 roles) affect Loom development and support staffing
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