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Miro vs Figma

Head-to-head Churn Health Score from public retention signals. Higher score = healthier.

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Whiteboarding

Miro

Estimate
42
/ 100
D
Design

Figma

Estimate
40
/ 100
D
Full teardown

Verdict

Miro has a higher Churn Health Score (42) than Figma (40), a difference of 2 points. Both score similarly. Neither has a clear public-signal advantage.

Public-signal estimate from G2, Hacker News, Reddit, layoffs.fyi, and pricing changes. Not a churn rate. Methodology.

Miro signals

  • Pricing changes 2024-2025 moved board count limits to paid tiers
  • AI feature rollout added UI clutter without clear ROI
  • Mural gaining share in enterprise as alternative

Figma signals

  • March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
  • Penpot 'I stopped using Figma' HN thread hit 632 points
  • Third material pricing change in as many years erodes trust
  • Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize

Frequently asked questions

Which has higher churn, Miro or Figma?

Miro has the higher Churn Health Score at 42/100 (grade D), versus Figma at 40/100 (grade D). Higher score means healthier retention signal. The score is a public-signal estimate built from G2 reviews, Hacker News mentions, Reddit threads, layoffs data, and pricing changes, not a measured churn rate.

How is the Churn Health Score calculated?

Start at 100. Public retention signals are scored across five axes: review sentiment trend (G2 + Capterra), social discussion sentiment (Hacker News + Reddit), pricing-trust events (raises, model changes, removed tiers), workforce signals (layoffs, executive churn), and product-direction signals (deprecations, AI bolt-ons that contradict the audience). Each negative signal deducts; the floor is 0. Grades: A+ = 90-100, A = 80-89, B = 65-79, C = 50-64, D = 35-49, F = 0-34. The methodology is public.

Is this the actual churn rate?

No. Miro and Figma do not publish their churn rates. The Churn Health Score is a public-signal proxy: it measures the trajectory of trust events visible to outside observers. A score of 42 versus 40 reflects directional difference in those signals, not a measured percentage of customers leaving each month.

Should I switch from Figma to Miro?

Not on score alone. The Churn Health Score is one input among many: feature fit, integration coverage, team workflow, pricing, and roadmap velocity all matter more for the switching decision. The score is most useful for noticing trust trajectory, especially when one company's score is dropping while a competitor's is stable. Both Miro and Figma have customer bases that stay despite the score; many will move regardless.

How do I get a Churn Health Score for my own SaaS?

Paste your cancellation feedback into RetentionCheck at /audit. Free, no signup. The analysis returns a Churn Health Score (0-100, A-F), the top 5-8 churn drivers ranked by severity with confidence scores, direct customer quotes backing each driver, and a priority action. The methodology used on /grade pages is the same one applied to your data, but driven by your real cancellation feedback rather than public signals.

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Figma scored 40. Where would you rank?

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