Miro vs Figma
Head-to-head Churn Health Score from public retention signals. Higher score = healthier.
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Whiteboarding
Miro
42
/ 100
Verdict
Figma has a higher Churn Health Score (48) than Miro (42), a difference of 6 points. Figma has a modest public-signal edge, but both are within the same overall tier.
Public-signal estimate from G2, Hacker News, Reddit, layoffs.fyi, and pricing changes. Not a churn rate. Methodology.
Miro signals
- Pricing changes 2024-2025 moved board count limits to paid tiers
- AI feature rollout added UI clutter without clear ROI
- Mural gaining share in enterprise as alternative
Figma signals
- March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
- Penpot 'I stopped using Figma' HN thread hit 632 points
- Third material pricing change in as many years erodes trust
- Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize
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Grade YoursMiro scored 42. Where would you rank?
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