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Churn Grade

Notion

www.notion.so

D

Churn Health Score: 44/100

Based on 60 cancellation responses

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Summary

Notion is losing long-time power users to AI feature bloat, database performance at scale, and a 2025 pricing restructure that moved Notion AI to Business-tier-only. Public commentary on Hacker News and XDA shifted meaningfully negative through 2024-2025. Users who left cite information goes to die as the common theme.

Priority Action

Restore individual-user focus. Recover the solo power user tier with performance fixes and AI opt-in defaults. Multiple public complaints cite Notion's strategic pivot toward enterprise as abandoning the original audience.

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Top churn drivers

  1. 1. Feature bloat and AI-slop pressure

    high

    30% of responses · confidence 88%

    Fix: AI opt-in per user, not default-on. Publish a core UX roadmap separate from AI features. Fewer launches, better execution.

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Grades are computed from opt-in submissions only. Scores start at 100 and deduct per insight severity (critical -20, high -12, medium -6, low -2). A+ >= 90, A >= 80, B >= 65, C >= 50, D >= 35, F < 35. Methodology

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