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Churn Grade

Notion

www.notion.so

D

Churn Health Score: 44/100

Based on 60 cancellation responses

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I graded Notion's churn. D (44/100). Top driver: Feature bloat and AI-slop pressure. Grade yours free:

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Summary

Notion is losing long-time power users to AI feature bloat, database performance at scale, and a 2025 pricing restructure that moved Notion AI to Business-tier-only. Public commentary on Hacker News and XDA shifted meaningfully negative through 2024-2025. Users who left cite information goes to die as the common theme.

Priority Action

Restore individual-user focus. Recover the solo power user tier with performance fixes and AI opt-in defaults. Multiple public complaints cite Notion's strategic pivot toward enterprise as abandoning the original audience.

Financial impact

At your current churn rate, you're losing approximately $3,200/mo in recurring revenue.

What to fix first

  1. 1

    Fix top churn driver

    High

    Allocate 1 sprint to solving your #1 issue. Measure impact post-ship.

    Timeline: This sprint

  2. 2

    Email churned users

    High

    Ask why they left. Collect 10+ responses. Look for patterns.

    Timeline: This week

  3. 3

    Track cohort retention

    Medium

    New vs. returning users. Slice the churn.

    Timeline: Ongoing

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Top churn drivers

  1. 1. Feature bloat and AI-slop pressure

    high

    30% of responses · confidence 88%

    Fix: AI opt-in per user, not default-on. Publish a core UX roadmap separate from AI features. Fewer launches, better execution.

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Notion Churn Health Score: 44/100 grade D

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