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Figma vs Adobe Creative Cloud

Head-to-head Churn Health Score from public retention signals. Higher score = healthier.

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Design

Figma

Estimate
48
/ 100
D
Full teardown
Design

Adobe Creative Cloud

Estimate
30
/ 100
F

Verdict

Figma has a higher Churn Health Score (48) than Adobe Creative Cloud (30), a difference of 18 points. Figma has a materially better public signal profile than Adobe Creative Cloud.

Public-signal estimate from G2, Hacker News, Reddit, layoffs.fyi, and pricing changes. Not a churn rate. Methodology.

Figma signals

  • March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
  • Penpot 'I stopped using Figma' HN thread hit 632 points
  • Third material pricing change in as many years erodes trust
  • Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize

Adobe Creative Cloud signals

  • Subscription fatigue cited widely by individual creators
  • AI pricing wars with Figma and Canva create positioning confusion
  • Failed Figma acquisition (2023) reset competitive landscape

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Adobe Creative Cloud scored 30. Where would you rank?

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