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Figma vs Adobe Creative Cloud

Head-to-head Churn Health Score from public retention signals. Higher score = healthier.

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Design

Figma

Estimate
40
/ 100
D
Full teardown
Design

Adobe Creative Cloud

Estimate
23
/ 100
F

Verdict

Figma has a higher Churn Health Score (40) than Adobe Creative Cloud (23), a difference of 17 points. Figma has a materially better public signal profile than Adobe Creative Cloud.

Public-signal estimate from G2, Hacker News, Reddit, layoffs.fyi, and pricing changes. Not a churn rate. Methodology.

Figma signals

  • March 2025 pricing increase of 33% on Professional plan ($15 to $20 per month)
  • Penpot 'I stopped using Figma' HN thread hit 632 points
  • Third material pricing change in as many years erodes trust
  • Bundled Full Seat forces non-users of Dev Mode, FigJam, Slides to subsidize

Adobe Creative Cloud signals

  • Subscription fatigue cited widely by individual creators
  • AI pricing wars with Figma and Canva create positioning confusion
  • March 12, 2026: CEO Shantanu Narayen announced step-down after 18-year tenure amid investor pressure over AI transition pace (CNBC, Fortune, Bloomberg)
  • April 17, 2026: Anthropic launched Claude Design, a direct competitor targeting zero-to-one design workflows where Creative Cloud competes

Frequently asked questions

Which has higher churn, Figma or Adobe Creative Cloud?

Figma has the higher Churn Health Score at 40/100 (grade D), versus Adobe Creative Cloud at 23/100 (grade F). Higher score means healthier retention signal. The score is a public-signal estimate built from G2 reviews, Hacker News mentions, Reddit threads, layoffs data, and pricing changes, not a measured churn rate.

How is the Churn Health Score calculated?

Start at 100. Public retention signals are scored across five axes: review sentiment trend (G2 + Capterra), social discussion sentiment (Hacker News + Reddit), pricing-trust events (raises, model changes, removed tiers), workforce signals (layoffs, executive churn), and product-direction signals (deprecations, AI bolt-ons that contradict the audience). Each negative signal deducts; the floor is 0. Grades: A+ = 90-100, A = 80-89, B = 65-79, C = 50-64, D = 35-49, F = 0-34. The methodology is public.

Is this the actual churn rate?

No. Figma and Adobe Creative Cloud do not publish their churn rates. The Churn Health Score is a public-signal proxy: it measures the trajectory of trust events visible to outside observers. A score of 40 versus 23 reflects directional difference in those signals, not a measured percentage of customers leaving each month.

Should I switch from Adobe Creative Cloud to Figma?

Not on score alone. The Churn Health Score is one input among many: feature fit, integration coverage, team workflow, pricing, and roadmap velocity all matter more for the switching decision. The score is most useful for noticing trust trajectory, especially when one company's score is dropping while a competitor's is stable. Both Figma and Adobe Creative Cloud have customer bases that stay despite the score; many will move regardless.

How do I get a Churn Health Score for my own SaaS?

Paste your cancellation feedback into RetentionCheck at /audit. Free, no signup. The analysis returns a Churn Health Score (0-100, A-F), the top 5-8 churn drivers ranked by severity with confidence scores, direct customer quotes backing each driver, and a priority action. The methodology used on /grade pages is the same one applied to your data, but driven by your real cancellation feedback rather than public signals.

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