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Dropbox vs Loom

Head-to-head Churn Health Score from public retention signals. Higher score = healthier.

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Storage

Dropbox

Estimate
39
/ 100
D
Video

Loom

Estimate
46
/ 100
D

Verdict

Loom has a higher Churn Health Score (46) than Dropbox (39), a difference of 7 points. Loom has a modest public-signal edge, but both are within the same overall tier.

Public-signal estimate from G2, Hacker News, Reddit, layoffs.fyi, and pricing changes. Not a churn rate. Methodology.

Dropbox signals

  • iCloud and Google Drive competition continues to pressure Dropbox
  • Feature sprawl (Dropbox Paper, HelloSign bundling) creates pricing confusion
  • Storage-only use cases increasingly served by free tiers elsewhere

Loom signals

  • Atlassian acquisition creates uncertainty among loyal users
  • Free tier video length restrictions tightened
  • Competition from native OS screen-record tools erodes ceiling

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Dropbox scored 39. Where would you rank?

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