Marketing Technology vs RegTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
RegTech has a lower monthly churn rate (1%) than Marketing Technology (3.2%), a difference of 2.2 percentage points. RegTech median ARPU is $420 versus $155 for Marketing Technology.
Head-to-head benchmarks
| Metric | Marketing Technology | RegTech |
|---|---|---|
| Monthly churn | 3.2% | 1% |
| Annual churn | 32.5% | 11.4% |
| Median ARPU | $155 | $420 |
| Typical customer base | 500-20,000 | 50-1,000 |
Top marketing technology churn drivers
- Marketing budget cuts reduced SaaS spend29%
- Consolidation into all-in-one marketing suite24%
- Poor ROI attribution on campaigns run through the tool22%
- Deliverability or data quality issues13%
Top regtech churn drivers
- Regulatory rule change that product had not yet implemented28%
- Financial institution internalized compliance workflow26%
- Acquisition of customer eliminated the compliance function20%
- Product could not scale to new jurisdiction or regulatory body16%
Why regtech retains better than marketing technology
The 2.2-point gap between RegTech and Marketing Technology reflects differences in switching cost, value density, and purchase motivation. RegTech customers face higher integration and data-migration friction, which extends tenure. Marketing Technology tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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