AgTech vs GovTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
GovTech has a lower monthly churn rate (0.8%) than AgTech (2.8%), a difference of 2.0 percentage points. GovTech median ARPU is $500 versus $160 for AgTech.
Head-to-head benchmarks
| Metric | AgTech | GovTech |
|---|---|---|
| Monthly churn | 2.8% | 0.8% |
| Annual churn | 29.1% | 9.2% |
| Median ARPU | $160 | $500 |
| Typical customer base | 200-10,000 | 50-500 |
Top agtech churn drivers
- Seasonal business cycle reduced software use in off-season35%
- Commodity price drop reduced farmer technology investment26%
- Poor mobile and offline capability in low-connectivity fields20%
- Product lacking integration with farm equipment telematics12%
Top govtech churn drivers
- Budget appropriation cycle not renewed for the software line item32%
- Procurement rules required retendering after contract term27%
- Elected official change shifted departmental priorities20%
- Product failed FedRAMP, StateRAMP, or CJIS compliance audit13%
Why govtech retains better than agtech
The 2.0-point gap between GovTech and AgTech reflects differences in switching cost, value density, and purchase motivation. GovTech customers face higher integration and data-migration friction, which extends tenure. AgTech tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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