AgTech vs Cybersecurity SaaS Churn Rate
Side-by-side benchmark comparison, updated March 2026.
Cybersecurity SaaS has a lower monthly churn rate (1.2%) than AgTech (2.8%), a difference of 1.6 percentage points. Cybersecurity SaaS median ARPU is $380 versus $160 for AgTech.
Head-to-head benchmarks
| Metric | AgTech | Cybersecurity SaaS |
|---|---|---|
| Monthly churn | 2.8% | 1.2% |
| Annual churn | 29.1% | 13.6% |
| Median ARPU | $160 | $380 |
| Typical customer base | 200-10,000 | 100-3,000 |
Top agtech churn drivers
- Seasonal business cycle reduced software use in off-season35%
- Commodity price drop reduced farmer technology investment26%
- Poor mobile and offline capability in low-connectivity fields20%
- Product lacking integration with farm equipment telematics12%
Top cybersecurity saas churn drivers
- Consolidation into SIEM or extended detection platform27%
- Failed to detect a real incident, eroding trust24%
- Compliance audit required a different certified solution21%
- Too complex for internal security team to operate16%
Why cybersecurity saas retains better than agtech
The 1.6-point gap between Cybersecurity SaaS and AgTech reflects differences in switching cost, value density, and purchase motivation. Cybersecurity SaaS customers face higher integration and data-migration friction, which extends tenure. AgTech tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
Want to see how your own churn stacks up against these benchmarks?
Paste cancellation feedback and get your Churn Health Grade in 30 seconds. No signup required.