Revenue Churn
MRR lost over a period, regardless of customer count.
Revenue churn tracks dollars lost rather than logos lost. It is the more meaningful metric for SaaS with variable contract sizes, because losing one enterprise customer at $50k/yr hurts far more than losing ten $50/mo customers. Used alongside customer churn to distinguish logo loss from revenue impact.
Formula
Revenue churn = MRR lost to cancellations / Total MRR at start of period
Go deeper: Read the full revenue churnguide →