Fleet Management Software vs GovTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
GovTech has a lower monthly churn rate (0.8%) than Fleet Management Software (2.4%), a difference of 1.6 percentage points. GovTech median ARPU is $500 versus $200 for Fleet Management Software.
Head-to-head benchmarks
| Metric | Fleet Management Software | GovTech |
|---|---|---|
| Monthly churn | 2.4% | 0.8% |
| Annual churn | 25% | 9.2% |
| Median ARPU | $200 | $500 |
| Typical customer base | 500-20K | 50-500 |
Top fleet management software churn drivers
- Fleet size reduction or company downsizing32%
- Switched to telematics hardware bundled by insurer26%
- Compliance reporting feature gaps19%
- Migrated to a larger enterprise platform15%
Top govtech churn drivers
- Budget appropriation cycle not renewed for the software line item32%
- Procurement rules required retendering after contract term27%
- Elected official change shifted departmental priorities20%
- Product failed FedRAMP, StateRAMP, or CJIS compliance audit13%
Why govtech retains better than fleet management software
The 1.6-point gap between GovTech and Fleet Management Software reflects differences in switching cost, value density, and purchase motivation. GovTech customers face higher integration and data-migration friction, which extends tenure. Fleet Management Software tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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