Fitness & Wellness SaaS vs GovTech Churn Rate
Side-by-side benchmark comparison, updated April 2026.
GovTech has a lower monthly churn rate (0.8%) than Fitness & Wellness SaaS (5.5%), a difference of 4.7 percentage points. GovTech median ARPU is $500 versus $120 for Fitness & Wellness SaaS.
Head-to-head benchmarks
| Metric | Fitness & Wellness SaaS | GovTech |
|---|---|---|
| Monthly churn | 5.5% | 0.8% |
| Annual churn | 48.7% | 9.2% |
| Median ARPU | $120 | $500 |
| Typical customer base | 1,000-30,000 | 50-500 |
Top fitness & wellness saas churn drivers
- Seasonal business slowdown reduced perceived ROI28%
- Studio or gym closed permanently23%
- Switched to all-in-one platform with payments and scheduling21%
- Low adoption by staff or clients16%
Top govtech churn drivers
- Budget appropriation cycle not renewed for the software line item32%
- Procurement rules required retendering after contract term27%
- Elected official change shifted departmental priorities20%
- Product failed FedRAMP, StateRAMP, or CJIS compliance audit13%
Why govtech retains better than fitness & wellness saas
The 4.7-point gap between GovTech and Fitness & Wellness SaaS reflects differences in switching cost, value density, and purchase motivation. GovTech customers face higher integration and data-migration friction, which extends tenure. Fitness & Wellness SaaS tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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