Enterprise SaaS vs PropTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
Enterprise SaaS has a lower monthly churn rate (0.9%) than PropTech (2.5%), a difference of 1.6 percentage points. Enterprise SaaS median ARPU is $500 versus $195 for PropTech.
Head-to-head benchmarks
| Metric | Enterprise SaaS | PropTech |
|---|---|---|
| Monthly churn | 0.9% | 2.5% |
| Annual churn | 10.3% | 26.2% |
| Median ARPU | $500 | $195 |
| Typical customer base | 50-2,000 | 200-8,000 |
Top enterprise saas churn drivers
- Contract non-renewal driven by budget consolidation initiative28%
- Executive champion departed and replacement chose a different vendor26%
- Product failed to scale to enterprise data volumes or user counts22%
- Security or compliance audit failure during annual review15%
Top proptech churn drivers
- Real estate market slowdown reduced transaction volume32%
- Broker or property manager switched firms, losing seat22%
- Product failed to integrate with MLS or property management platform20%
- Platform consolidation by large brokerage or REIT14%
Why enterprise saas retains better than proptech
The 1.6-point gap between Enterprise SaaS and PropTech reflects differences in switching cost, value density, and purchase motivation. Enterprise SaaS customers face higher integration and data-migration friction, which extends tenure. PropTech tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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