Cybersecurity SaaS vs PropTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
Cybersecurity SaaS has a lower monthly churn rate (1.2%) than PropTech (2.5%), a difference of 1.3 percentage points. Cybersecurity SaaS median ARPU is $380 versus $195 for PropTech.
Head-to-head benchmarks
| Metric | Cybersecurity SaaS | PropTech |
|---|---|---|
| Monthly churn | 1.2% | 2.5% |
| Annual churn | 13.6% | 26.2% |
| Median ARPU | $380 | $195 |
| Typical customer base | 100-3,000 | 200-8,000 |
Top cybersecurity saas churn drivers
- Consolidation into SIEM or extended detection platform27%
- Failed to detect a real incident, eroding trust24%
- Compliance audit required a different certified solution21%
- Too complex for internal security team to operate16%
Top proptech churn drivers
- Real estate market slowdown reduced transaction volume32%
- Broker or property manager switched firms, losing seat22%
- Product failed to integrate with MLS or property management platform20%
- Platform consolidation by large brokerage or REIT14%
Why cybersecurity saas retains better than proptech
The 1.3-point gap between Cybersecurity SaaS and PropTech reflects differences in switching cost, value density, and purchase motivation. Cybersecurity SaaS customers face higher integration and data-migration friction, which extends tenure. PropTech tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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