Cybersecurity SaaS vs InsurTech Churn Rate
Side-by-side benchmark comparison, updated March 2026.
Cybersecurity SaaS has a lower monthly churn rate (1.2%) than InsurTech (1.5%), a difference of 0.3 percentage points. Cybersecurity SaaS median ARPU is $380 versus $290 for InsurTech.
Head-to-head benchmarks
| Metric | Cybersecurity SaaS | InsurTech |
|---|---|---|
| Monthly churn | 1.2% | 1.5% |
| Annual churn | 13.6% | 16.9% |
| Median ARPU | $380 | $290 |
| Typical customer base | 100-3,000 | 50-1,500 |
Top cybersecurity saas churn drivers
- Consolidation into SIEM or extended detection platform27%
- Failed to detect a real incident, eroding trust24%
- Compliance audit required a different certified solution21%
- Too complex for internal security team to operate16%
Top insurtech churn drivers
- Carrier or MGU replaced third-party tool with proprietary system30%
- Regulatory compliance gap identified during state filing25%
- Product lacked actuarial or underwriting model depth required22%
- Poor integration with policy administration system15%
Why cybersecurity saas retains better than insurtech
The 0.3-point gap between Cybersecurity SaaS and InsurTech reflects differences in switching cost, value density, and purchase motivation. Cybersecurity SaaS customers face higher integration and data-migration friction, which extends tenure. InsurTech tends to have more fragmented alternatives and weaker lock-in. Details in each benchmark page above.
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