Todoist vs Evernote
Head-to-head Churn Signal Index comparison. Higher index means more churn signals in public data.
Verdict
Todoist has a lower Churn Signal Index (38) than Evernote (76), a difference of 38 points. Todoist has a materially better public signal profile than Evernote.
Todoist signals
- Strong niche loyalty despite competition
- Apple Reminders closing the gap for iOS-native users
- Flat pricing model avoids the tier-creep complaints hitting other SaaS
Evernote signals
- Annual personal plan doubled ($69.99 to $129.99) post-acquisition
- Free tier slashed to 50 notes total (not per month, absolute)
- Bending Spoons laid off ~250 US and Chile employees by mid-2023
- Follow the Money documented the Bending Spoons acquire-extract pattern publicly
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