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Todoist vs Evernote

Head-to-head Churn Signal Index comparison. Higher index means more churn signals in public data.

Verdict

Todoist has a lower Churn Signal Index (38) than Evernote (76), a difference of 38 points. Todoist has a materially better public signal profile than Evernote.

Todoist signals

  • Strong niche loyalty despite competition
  • Apple Reminders closing the gap for iOS-native users
  • Flat pricing model avoids the tier-creep complaints hitting other SaaS

Evernote signals

  • Annual personal plan doubled ($69.99 to $129.99) post-acquisition
  • Free tier slashed to 50 notes total (not per month, absolute)
  • Bending Spoons laid off ~250 US and Chile employees by mid-2023
  • Follow the Money documented the Bending Spoons acquire-extract pattern publicly

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