Summary
Pricing is your biggest leak. Three customers explicitly rejected you because you are too expensive, with one small 2-person team saying the $99/mo is out of budget entirely. Meanwhile, Notion is stealing deals at $10/mo. You are also bleeding to missing integrations, poor support response times (3-day waits on basic questions), and security gaps that block enterprise buyers. The onboarding experience is broken enough that one customer gave up before really trying it.
Priority Action
Introduce a $29/mo entry tier for small teams and 2-person shops. Require Zapier integration launch within 30 days and add SSO support within 60 days to unblock enterprise deals.
Top churn drivers
1. Price too high
critical30% of responses · confidence 95%
Fix: Launch a $29/mo tier for teams under 5 people. Notion is winning at $10/mo on pure price; you cannot match that margin, but $29/mo captures the price-conscious small team segment without cannibalizing existing revenue.
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